About Us

South Dakota's Healthy Soil

Where Good Things Grow

“Dakota Grasslands: Where Good Things Grow” is a public awareness and education campaign developed by the South Dakota Grasslands Coalition, in partnership with USDA-Natural Resources Conservation Service. The campaign includes television ads, out-of-home ads and other educational materials that showcase the many environmental, ecological and economic benefits of healthy grasslands.

Where Good Things Grow Logo

The Campaign and its Partners

Good Things Grown Here

“Dakota Grasslands: Where Good Things Grow” is a public awareness and education campaign developed by the South Dakota Grasslands Coalition, in partnership with USDA-Natural Resources Conservation Service. The campaign includes television ads, out-of-home ads and other educational materials that showcase the many environmental, ecological and economic benefits of healthy grasslands.

Soil Health Partners

Where Good Things Grow is made possible by it’s many partners that provide educational materials and host various events for families, farmers, ranchers, gardeners, homesteaders, and soil health enthusiasts. Our partners include the South Dakota Grassland Coalition, South Dakota Association of Conservation Districts, USDA-Natural Resources Conservation Service, and South Dakota Soil Health Coalition.

South Dakota-Grown

The “Dakota Grasslands – Where Good Things Grow” public service campaign’s television public service ads were filmed right here in South Dakota—featuring original footage of native wildlife, livestock and the ranching families who are producing food and fiber in ways that improve the health and function of our grassland ecosystem. 

Events

Various events for homeowners, families, children, ranchers, farmers, and gardeners are hosted by our partners throughout the year. 

Our primary focus is on connecting with urban folks and families in order to educate them on the importance of our natural resources and how what they can do to help increase the positive impact we have in South Dakota. Below is a list of events typically held each year. Head over to our events page to learn more. 

Public Service Announcements

This soil health awareness and education campaign and its TV public service ads were produced by the South Dakota Association of Conservation Districts, assisted by a Cooperative Conservation Grant from USDA’s Natural Resources Conservation Service in South Dakota.

Our Television Spots

Our Shared Heritage

The Keepers

What We Lose

The Production Team

The 2023, Emmy-nominated “Where Good Things Grow” video production team includes cinematographers/editors Joe and Charlie Dickie, writers/producers Ron Nichols and Lynn Betts, with voice talent provided by Tom Steever and Maya Tuttle. 

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Download or listen to the radio spots

240222 GRASSLANDS PSA 60 II Steever (mp3)
240221 GRASSLANDS PSA 30 Steever (mp3)
240210 Grasslands STEEVER PSA 60 (mp3)
Tom Seever at his desk

The voice behind “Where Good Things Grow”

South Dakota residents may recognize the iconic voice of Tom Steever in these TV public service spots. Steever, who was raised on his family’s farm near Sioux Falls, is a member of the Farm Broadcast Hall of Fame as well as the South Dakota Rock and Roll Hall of Fame as a vocalist and guitarist.  Photo by Jason Jenkins

The Campaign and its Partners

TV PSA #1: 60 seconds

“It’s Where Good Things Grow.”

TV PSA #2: 30 seconds

“Growing life.”

TV PSA #3: 60 seconds

“A Good Thing For All of Us.”

TV PSA #4: 30 seconds

“Storms”

TV PSA #5: 60 seconds

“Heroes”

TV PSA #6: 60 seconds

“We Eat.”