The campaign and its partners
Good things grow here
Good things grow here
Good things grow here
“Dakota Grasslands: Where Good Things Grow” is a public awareness and education campaign developed by the South Dakota Grasslands Coalition, in partnership with USDA-Natural Resources Conservation Service. The campaign includes television ads, a dedicated website, out-of-home ads and other educational materials that showcase the many en
“Dakota Grasslands: Where Good Things Grow” is a public awareness and education campaign developed by the South Dakota Grasslands Coalition, in partnership with USDA-Natural Resources Conservation Service. The campaign includes television ads, a dedicated website, out-of-home ads and other educational materials that showcase the many environmental, ecological and economic benefits of healthy grasslands. It also highlights the on-going threats to North America’s native grasslands and how many ranchers are working to improve and protect this important ecosystem.
Soil health partners
Good things grow here
Good things grow here
You can learn more about all of the organizations helping South Dakota’s agricultural producers farm and ranch in ways that improve the health of our living and life-giving soil by clicking on the links below. They are...
- South Dakota Grasslands Coalition
- South Dakota Association of Conservation Districts
- USDA-Natural Resources Conservation Service
- South Dakota Soil Health Coalition
South Dakota-grown
Good things grow here
South Dakota-grown
All of the beautiful footage from the “Dakota Grasslands - Where Good Things Grow” public service campaign was shot right here in South Dakota—featuring original footage of native wildlife, livestock and the ranching families who are producing food and fiber in ways that improve the health and function of our grassland ecosystem.
Emmy-n
All of the beautiful footage from the “Dakota Grasslands - Where Good Things Grow” public service campaign was shot right here in South Dakota—featuring original footage of native wildlife, livestock and the ranching families who are producing food and fiber in ways that improve the health and function of our grassland ecosystem.
Emmy-nominated, cinematographers Joe and Charlie Dickie captured the original, breathtaking footage in the spots, which the Emmy-nominated team of Ron Nichols and Lynn Betts wrote and produced for the campaign.
Campaign addresses information needs
South Dakotans value grasslands
Recent polling shows strong, across-the-board registered voter support for protecting and enhancing grasslands—the most threatened ecosystem in North America. The results also show that while the South Dakota respondents have some general knowledge of the basics and benefits of grasslands, more education is needed, along with the identification of clear actions interested citizens can take to help ensure the health and preservation of Dakota grasslands.
Need for more information
While more than half of the respondents were aware of facts related to grasslands’ economic impacts, rain infiltration benefits and biodiversity, less than half of the respondents were aware of key facts regarding grassland-to-cropland conversion threats, carbon storage capacity and native grassland plant functions and root systems.
Grow healthy soil at home
This booklet will show you how
This free, 20-page booklet is chalk full of information and photos that show homeowners how to use the same principles and practices leading-edge soil health farmers and ranchers have discovered to make their land more resilient, healthy and productive.
USDA’s Natural Resources Conservation Service (NRCS) has been working with South Dakota farmers and ranchers for years to improve grasslands and farmlands. Healthy Soil at Home translates successful soil health-improving agricultural principles into practical practices homeowners can also apply at home.
Healthy Soil at Home provides recommendations for native prairie grasses, forbes, trees and shrubs; offers suggestions to attract pollinators and other wildlife species; and highlights native plants used by Native Americans for medicinal purposes.
About the public service campaign
This Dakota grasslands and soil health awareness and education campaign and its TV public service ads were produced by the South Dakota Grassland Coalition, assisted by a Cooperative Conservation Grant from USDA's Natural Resources Conservation Service in South Dakota.
