About the public service campaign
This Dakota grasslands and soil health awareness and education campaign and its TV public service ads were produced by the South Dakota Grassland Coalition, assisted by a Cooperative Conservation Grant from USDA's Natural Resources Conservation Service in South Dakota.
Video production
The production team
The 2023, Emmy-nominated “Where Good Things Grow” video production team includes cinematographers/editors Joe and Charlie Dickie, writers/producers Ron Nichols and Lynn Betts, with voice talent provided by Tom Steever and Maya Tuttle.
Campaign addresses information needs
South Dakotans value grasslands
Recent polling shows strong, across-the-board registered voter support for protecting and enhancing grasslands—the most threatened ecosystem in North America. The results also show that while the South Dakota respondents have some general knowledge of the basics and benefits of grasslands, more education is needed, along with the identification of clear actions interested citizens can take to help ensure the health and preservation of Dakota grasslands.
Need for more information
While more than half of the respondents were aware of facts related to grasslands’ economic impacts, rain infiltration benefits and biodiversity, less than half of the respondents were aware of key facts regarding grassland-to-cropland conversion threats, carbon storage capacity and native grassland plant functions and root systems.